M&S’s Christmas ad focuses on Mrs Claus and it presents the story of Jake, a boy who spent the last year squabbling with his sister Anna.
Christmas is very close and Jake decides he wants to do something special for his sister. So he writes to Mrs Claus (played by Janet McTeer) who helps him give the perfect present to Anna. Glamorous Mrs Claus saves the day in a helicopter!
“Mrs Claus is the result of thousands of conversations that we had with our customers to understand what they want from M&S – which is warmth, empathy and a touch of humour presented in a modern and contemporary way,” says Patrick Bousquet-Chavanne, Executive Director of Customer, Marketing & M&S.com. “She epitomises the huge efforts our customers put in to making the festive season special and represents the love and togetherness that customers want to feel and see in abundance at Christmas.”